The Insurtech Day 2025, held on June 26 at Le Village by Crédit Agricole in Milan, marked a pivotal moment in the evolution of the insurance industry. Organized by the Italian Insurtech Association (IIA), this event brought together over 500 industry leaders, innovators, and stakeholders to explore the transformative power of digital ecosystems in reshaping insurance. Under the theme “Empowering Ecosystems”, the day delved into how collaboration, technology, and data-driven solutions are redefining the insurance landscape.
Thematic Focus Areas
- Health & Life Insurance: Preventive and Predictive Models
The integration of wearable devices, artificial intelligence (AI), and telemedicine is revolutionizing health and life insurance. These technologies enable insurers to shift from traditional indemnity-based models to proactive, wellness-oriented approaches. The focus is on continuous monitoring, early detection, and personalized care, aligning with the growing consumer demand for preventive healthcare solutions. - Home Insurance: Smart Homes and IoT Integration
The proliferation of smart home devices and the Internet of Things (IoT) is enhancing risk prevention and enabling dynamic, personalized home insurance offerings. Insurers are leveraging these technologies to offer real-time monitoring, automated claims processing, and tailored coverage options, thereby improving customer experience and operational efficiency. - Mobility: Usage-Based and On-Demand Insurance
The mobility ecosystem is witnessing a shift towards usage-based and on-demand insurance models. By integrating with connected vehicles and digital platforms, insurers can offer flexible, pay-per-use policies that cater to the evolving needs of consumers. This approach not only enhances customer satisfaction but also allows insurers to better manage risk and optimize pricing. - Commercial Lines: Digital Transformation for SMEs
Small and medium-sized enterprises (SMEs) are increasingly adopting digital solutions to manage risk and streamline operations. Insurers are responding by offering customized policies that address the unique challenges faced by SMEs, including cybersecurity threats, supply chain disruptions, and regulatory compliance. The emphasis is on providing scalable, cost-effective solutions that support business growth and resilience.
Ecosystems Awards 2025: Recognizing Innovation
The highlight of the event was the presentation of the Ecosystems Awards, which honored organizations that have demonstrated excellence in integrating digital technologies into their insurance offerings. The awards were divided into four categories:
- Mobility
Corporate Winner: OCTO Telematics – “SaferDriverWithRewards”: This initiative leverages telematics to promote safe driving behaviors, offering rewards to policyholders who demonstrate responsible driving habits.
Startup Winner: Metakol – AI Solutions for Shipping and Transport: Metakol utilizes artificial intelligence to optimize logistics and transportation, enhancing efficiency and reducing risk.
- Home
Corporate Winner: AssicuraRe – “Casa è Vita”: This project integrates smart home technologies and predictive models to offer comprehensive home insurance solutions that prioritize prevention and customer well-being.
Startup Winner: SaferPlaces – “Flood Risk Score”: SaferPlaces employs data analytics to assess flood risks, providing homeowners with actionable insights to mitigate potential damage.
- Health & Life
Corporate Winner: Generali Welion – AI-Driven Digital Health Ecosystem: Generali Welion’s platform combines artificial intelligence with digital health services to deliver personalized care and improve health outcomes.
Startup Winner: Aindo – Synthetic Data for AI Training: Aindo focuses on generating synthetic data to train AI models, enhancing the accuracy and reliability of health predictions.
- Commercial Lines
Corporate Winner: Quixa Assicurazioni – “Van&Job”: This solution provides integrated coverage for vehicles and business operations, catering to the needs of SMEs with mobile workforces.
Startup Winner: xFarm Technologies – Parametric Insurance for Agriculture: xFarm offers parametric insurance products that use weather data to trigger automatic payouts, supporting farmers in managing climate-related risks.
Investment Trends and Market Insights
The event underscored the significant growth in insurtech investments, driven by the expansion of digital ecosystems. In 2025, investments are projected to reach €1.15 billion, with approximately €420 million allocated to four primary ecosystems: home, mobility, health, and commercial lines. This represents a 27% increase in investment compared to the previous year, highlighting the industry’s commitment to innovation and digital transformation.
The mobility sector leads with 21% of total investments, supported by pay-per-use models and driving behavior monitoring technologies. Close behind is the health sector, accounting for 19% of investments, reflecting the rising demand for preventive, diagnostic, and care-related coverage.
Institutional Perspectives
The plenary sessions featured insights from industry leaders and policymakers, emphasizing the evolving role of insurance in the socio-economic context. Discussions centered on the importance of digital transformation, customer-centric approaches, and the need for regulatory frameworks that support innovation while ensuring consumer protection.
Future Outlook
Looking ahead, the insurance industry is poised for continued transformation. Key trends include:
Integration of AI and Data Analytics: Leveraging artificial intelligence and big data to enhance underwriting, claims processing, and customer engagement.
Embedded Insurance Models: Offering insurance products seamlessly integrated into other services and platforms, providing convenience and accessibility to consumers.
Sustainability and ESG Initiatives: Incorporating environmental, social, and governance (ESG) criteria into insurance offerings, aligning with global sustainability goals.
Collaboration Across Ecosystems: Building partnerships between insurers, technology providers, and other stakeholders to create comprehensive solutions that address complex customer needs.
Conclusion
Insurtech Day 2025 highlighted the dynamic and rapidly evolving nature of the insurance industry. Through innovation, collaboration, and a focus on customer-centric ecosystems, the industry is redefining its role in society. As digital technologies continue to advance, insurers must remain agile, embracing change and fostering partnerships that drive sustainable growth and value creation. The insights and initiatives showcased at the event serve as a roadmap for the future of insurance, underscoring the importance of adaptability and forward-thinking strategies in navigating the evolving landscape.
